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Authentic (?!) Abril 21, 2013

Posted by paulo jorge vieira in teoria social.
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Even if we discard as false a simple opposition between the authentic and the inauthentic, we still must reckon with the power of authenticity—of the self, of experience, of relationships. It is a symbolic construct that, even in a cynical age, continues to have cultural value in how we understand our moral frameworks and ourselves, and more generally how we make decisions about how to live our lives. We want to believe—indeed, I argue that we need to believe—that there are spaces in our lives driven by genuine affect and emotions, something outside of mere consumer culture, something above the reductiveness of profit margins, the crassness of capital exchange.

Authentic – The Politics of Ambivalence in a Brand Culture, Sarah Banet-Weiser, (NYUPress, 2012, pp. 6)

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